Transparency - We feel it's important to be open and honest with our consumers. We want to share all the ingredients used in our formulas with you! So you too can know exactly what's in your products, no secret ingredients or "special fragrance blends" here. Check out our ingredients page for a full breakdown of all of our products.

Natural | Non-Toxic - We use naturally derived ingredients from plants and ingredients that are safe and non-toxic. Our products are effective and gentle enough for sensitive skin (this was a must!).

Vegan | Cruelty-free - Yes, we are a vegan and cruelty-free company. We do not use ingredients from animal origin as well as animal by-products like honey and bees wax. No products are tested on animals and we source our ingredients from suppliers who do not test on animals. We love our furry friends.

NZ Handmade | Local - All products are handmade with love and care in Gisborne, New Zealand. Made in small batches to ensure quality!

Sustainable - We are eco-conscious and reduce waste and plastic where possible. We use compostable courier bags, glass packaging, source ingredients locally, and repurpose packaging like bubble wrap from other incoming orders. Being handmade, our environmental impact is low.